When determining which social media platform to use for your live selling, consider your audience and your market. For instance, Instagram Live is big with fashion brands, while Facebook Live often attracts luxury product sellers. Other tools include Twitter, YouTube, Tik Tok, LinkedIn, and Twitch. Take some time to research where your market attracts the most relevant audiences, or you may stream to audiences unlikely to go through with a purchase.
Once you've decided where you'll go live, incorporate the best practices to connect with customers and give them a high-quality experience. You can follow the tips below:
1. Choose a date and time: Firstly, you'll want to pick a date and time when your followers are most active. Deciding on the right moment to go live is often a case of trial and error. You can test out live videos during different times of the day to see when most viewers tune in and stick to that time in the future.
2. Get prepared: While live selling is more spontaneous than traditional advertising, it's still advisable to be as prepared as possible. Create an outline of talking points, and ensure all equipment is working correctly. You can rehearse to see if any issues pop up you can resolve beforehand.
3. Have call-to-action ready to go: Have your product tags or checkout options set up to ensure viewers have a smooth buying experience. Additionally, have a compelling call-to-action and instructions you will use to encourage customers to make the buy.
4. Host various live events: You have many options for livestreams. For example, you can host product tutorials, how-to's, interviews, behind-the-scenes looks, Q&As, or events. Trying out new experiences will keep things fresh for your followers.
5. Incorporate urgency tactics: To emphasize urgency, include tactics like temporary promo codes, countdowns, and live-only giveaways or deals. Viewers will know they only have a certain window to buy your product.
6. Follow-up: After your livestream ends, follow up with your viewers. Say thank you to those who attended the live event and answer any questions left in the comments you may not have had time to address previously.
Remember that in the end, engagement is key. You can measure social engagement by looking at the number of viewers, comments, reactions, chat messages, product clicks, and conversions you receive. After hosting several streams, you'll become more in tune with what your viewers want to see, leading to more revenue.