Safety is top-of-mind right now for consumers who have been tasked with protecting themselves and those around them as best as possible. But human nature can complicate things; consumers have grown impatient with extended wait times caused by social distancing and capacity regulations.
Imagine this scenario: your customer decides to go to your store to pick up a sorely needed product. The first thing they see is a line of other shoppers outside waiting to enter. When they join the line, they have no idea how long they'll be standing there because they’re likely not going to know how many people are in front of them. Now, they’re stuck waiting and growing more irritated by the minute, even though those measures are in place to help keep everyone safer. Do they leave? Maybe consider a different store all together?
To help keep your customers from abandoning the store entirely, consider using a queue booking application. There are apps available that allow your customers to reserve a time slot to shop, so that when they arrive, they’re able to enter without queueing. The app also shows shoppers when the quietest times are to visit the store. This allows your customers to control their experience, right from the palm of their hand. And it gives you a bit more control while helping them improve health and safety.
There’s no telling what the next big disruption will be. But with technology getting smarter all the time, it’s getting easier for retailers to adapt. The key, really, is having an agile approach. And that’s one thing technology can help retailers keep in stock.