Mats on the floor can be used to clearly indicate which self-checkouts are card only. Signage on the walls or above tills often goes unnoticed. By making use of the floor space, the information is more noticeable in an environment that often has too much signage at eye level.
- Shortens queue times and streamlines customer flow in the area
- Reduces the number of tasks for hosts
- Shoppers can more easily find an open till.
These are just some of the design ideas in the full report. It also highlights many different factors to be considered when making design changes, including store location, store size, layout, layout of self-checkout, location of self-checkout in the store, the time of day, technology, age of shoppers, language/cultural differences, basket size, type of items, and more.
Making these design changes (and bringing crime prevention techniques to the self-checkout process) is important to provide customers with easy, safe, seamless self-checkout, whether in new store layout or existing sites.
Read the detailed report here for an in-depth view of meeting self-checkout challenges and gaining the design ideas to address them.