You’ve worked hard to make a name for your grocery store chain and develop a brand voice that resonates with your customers. Whether shopping online or in-store, consumers should be able to distinguish your business from your competition, and your branding plays a major role—even seemingly minor details such as brand colors can increase brand recognition by as much as 80 percent. Yet some online and mobile Ecommerce solutions, such as Instacart, won’t allow retailers to make a truly lasting impression on their shoppers.
Related: 4 best practices for grocery digital transformation
There’s a clear motive for grocery deliver service companies to place their own branding at the front and center. Shoppers will remember them first and the unique look and feel of your online grocery will be secondary. This arrangement is not ideal—after all, if you’re providing the products and services, you should get a say in how they are presented. Promoting your own branding can create trust between you and your customers, encouraging them to explore other buying and browsing options with your business—while giving you more control over your pricing.
And both online and mobile Ecommerce software can present opportunities for you to promote your brand while selling your products. When you’re customizing your Ecommerce software, you can implement a number of landing pages, which can convert into more purchases from your new and existing customers. These landing pages can include weekly ads and sales pages that incentivize customers with discounts or other promotions. Each page can contribute to engaging with and retaining your customers while using your specific branding style.
If you’re concerned about your brand, look for an Ecommerce solution that prioritizes your business, not your software. This means that your branding will be distinguishable and consistent no matter the channel—whether your customer is shopping on their laptops, tablets or mobile phones. Remember, when it comes to retaining and recruiting customers, your voice matters. With effective Ecommerce software, third-party shopping applications and businesses can work together in harmony.