At first glance, it may seem unlikely that the convenience and safety of ordering groceries online for pick-up or delivery can be cheaper. And while technically it isn’t, your customers can save money by ordering online. Here’s why:
Sitting alone at their computer, the house perhaps quiet, your customers can use a list to go online (with their most convenient, easy-to-use electronic device) to browse either your website or a third-party’s ordering system. And, they’ll likely do it in a more focused, organized way, buying only the items on their list.
So, those impulse buys? They’re not going to be as common when a bag of potato chips isn’t tempting a customer sitting on one of your shelves. Also, they’ll be able to track how much they’re spending when they look at their online cart, thinking twice about buying more as their total grows. And they’ll also save time which could equal less work interruptions, especially with home delivery.
Also, which of the two following scenarios do you think sounds more appealing to your customer when they are in a rush—when efficiency is their number one priority?
First: Getting a cart (making sure it’s sanitized), navigating each aisle—and in some cases searching for items that they can’t find—then making their way to the checkout (perhaps waiting in line), and then finally putting their bagged groceries in their car. All in a pandemic?
Or, second: Sitting in the comfort of their own home, perhaps peacefully choosing items online, placing and paying for their order and either picking it up at your store or having it delivered? Likely the safe, convenient and faster way will win out when time is of the essence.
So, online grocery stores are likely to continue to grow and innovating your online ordering will be very important to remain competitive.