Customers hate the idea of waiting in lines, especially during a pandemic; long queues present a health hazard—it's hard to maintain proper social distancing if you're in a line in a crowded c-store. Then, the chances of your customers growing frustrated and leaving before completing their purchase is a lot more likely, not just because they’re getting impatient, but because now they don’t feel safe in your store.
Speeding customers through the check-out process can be as simple as using a modern point of sale (POS) system that's both fast and easy to use.
Innovative POS systems can also collect customer information like email addresses and phone numbers during the check-out process. You can then use this data to craft customized offers, recommendations and discounts based on your customer’s buying history. And your POS can even help you implement a loyalty program to enhance your customer experience even more.
When it comes to waiting in lines, there are times when it can't be avoided. But, if a line does form, have screens by your check-out counter that display sponsored in-store videos and infotainment to help make the experience of waiting more enjoyable for your customers.
Also, offer customers self-checkout solutions, allowing them to grab what they need, scan, bag, and pay, and get back out the door in a hurry. This frees up your employees to better focus on welcoming, helping and interacting (social distantly) with your customers so their experience isn’t just easy and safe, it’s pleasant and engaging.
Forward-thinking, innovative c-store owners and operators can even go as far as offering cashier-less “just walk out” experiences like Aramark, Circle K, and 7-Eleven . It’s easy to see why customers find that attractive: They can walk in, grab whatever they want and walk out of the store without contacting an employee or paying in the store—because they’ve already paid electronically via the store’s computer vision and their stored payment card.