A couple of months ago shoppers might have hopped into their car and headed to the grocery store ready to zip in, pick up a few items and pop out. But, after walking in, they realized the store they’ve been going to for years has suddenly, during a pandemic, decided to entirely reorganize their aisles—and they couldn’t find anything they needed. Frustrated, they left the store wondering about the timing of such a change.
That might have been the initial perspective of grocery store customers whose trusted grocer wisely changed their store layout to adopt to changing shopping behaviors and social distancing directives. And other retailers also had to quickly find ways to understand how their customers interact in their stores to make the necessary changes.
Now that the initial social distancing measures have been met, to really understand all the “whys” of your retail business, you can use retail analytics to gain a holistic view of your operations across all applications—so you can grow your bottom line.