Speaking of teamwork, that’s another way store operations are changing—and shaping the new store of the future. Previously, a store brand’s teams were siloed; store ops was store ops, marketing was marketing, customer experience was customer experience, IT was IT.
But now, the people in the meeting rooms are changing, as are the discussions. The chief experience officer is leaning on technology to enable the store experience and create simple, fast shopping and checkout. Business and ops teams are also driving the need for change, focusing on technology to drive everything from inventory to labor. And all of these teams are leaning into the business of store IT, sandwiching the store’s IT team in the middle.
In fact, it’s difficult to imagine any retail challenges that don’t have an IT component. That’s night-and-day different from just five or so years ago. And it changes how technology partners need to work with retailers; the right tech partners understand the shifting dynamics and priorities in the retail organization, and must be able to develop strategies for technology that deliver on multiple objectives for the different stakeholders across the value chain.