Consider how your customers are currently making purchases keeping in mind that very likely the volume for each is going to increase, is each one prepared to handle that?
In-store: Make sure your signage for social distancing is easy to see, but in a way that connects to your brand. For example, do you operate a novelty store chain that caters to shoppers’ more quirky side? Incorporate that into signs with a clever play on words or use of imagery that is unique to your brand. Then make it as easy as possible to navigate your store so people can get in and out quickly and easily (it isn’t going to be a lingering holiday shopping experience this year).
Online: Ordering with their electronic devices has been on the rise for years and will very likely have a large uptick this holiday season. Take the time to ensure that your website’s browsing and searching is easy and intuitive and that the checkout process is efficient without glitches. Also, make those discounts you’re offering front and center.
Curbside: For customers who don’t want to come inside, have a curbside plan in place—if you don’t have one already. That will include getting your staff trained and ready to serve a greater number of people outside of your store.
A point-of-sale you can count on. Enabling all of the different ways your customers want to shop this holiday season isn’t going to be easy, but doing it all can be made simpler with some technology help. Your POS system, in particular, will likely need to do more this year, including taking contactless payments. And given social distancing mandates and the need to allow customers to get in and out of the store swiftly, you’ll need to depend on your POS system to stay live. Any outage would likely result in a bigger debacle than in years past.
Read more: NCR Digital Connected Services is helps keep retailers online and outage-free