There may not be a better time for restaurant owners and operators to tap into free ways to promote their business. During the beginning of the pandemic, restaurants owners had little choice but to scramble to find ways to stay open by offering curbside service and delivery options. Now, with many of them reopening (at least partially), getting word to their customers about that is vital—and Google’s subsidiary Google My Business is poised to help you do that and much more.
With your customers wondering if you're open or not and which services you may still be providing, online visibility is more important than ever, and that's why Google My Business can be a huge help marketing your restaurant. Their free online service gives you many ways to promote your business and increase your local SEO in Google search and maps—and yes, it's really free.
Create a business profile. Easily create a business profile and your customers can find you online in a number of ways: through a direct search (they type in your company's name), a discovery search (they type in a product or service that you may provide), and/or a branded search (they type in something that relates to your brand). If you have a marketing team, make sure they have a plan for building out your Google My Business presence and that it sticks to your brand.
You'll be able to include photos that support your brand in your business profile and information about what you're offering, provide updates about any changes you're making during this time and more. When the pandemic ends you'll be able to easily make changes to your profile including letting customers know that you're fully open and back to providing regular services so they can begin booking them.