TikTok is an incredibly popular social media app that lets users create, post and watch video content in 15- to 60-second clips. It exploded in popularity in the late 2010s, garnering a young, lip-syncing user base. It has since evolved to include a broader audience. Users from across generations—along with media companies, food purveyors, influencers and restaurants—are signing up to the platform in droves.
Since TikTok hosts videos that focus on everything from comedy to dance trends to cooking, a wide variety of creators and small businesses have benefited from using this growing social media platform. But after seeing many social platforms rise into and fall out of popularity over the years, restaurant owners are right to be skeptical about a relatively new one coming to market.
Is it worth the time and effort needed to maintain a successful social feed on TikTok? Will this new app actually help your restaurant’s bottom line? We’ve identified a few ways it can in this TikTok guide for restaurant owners.
No matter what platform you use, social media marketing requires intention, consistency and effort. This also applies when using TikTok to market your restaurant.
To be successful on any social network, a restaurant owner must have a social plan and calendar with content geared towards every specific platform they’re using. Because TikTok is a platform for bite-sized videos, you need to be purposeful in the creation of your content so that it resonates with TikTok users.
You may find creating content to be time consuming. It is—but like any marketing effort within your company, you’ll find the time spent is worth it.
We’ve identified a few ways TikTok videos specifically can help your restaurant expand its reach.