Having an efficient point-of-sale (POS) system is a key component for positive customer interactions and seamless customer dining experiences. Even if a restaurant’s food is out-of-this-world amazing, many customers won’t return if the intricacies of their order or the charges they incur are incorrect. You don’t want to risk losing customers, especially now that Americans are spending 48% of their total budget at restaurants.
Restaurant owners should put thought and care into every aspect of their customers’ experience, including everything from lighting and decor to background music. However, none of these “extras” mean much if you aren’t leveraging your most important sales tool, your POS system.
In addition to improving order processing speed and accuracy, your restaurant technology platform can help you predict future supply needs based on customer behavior.
Juan Fernando, vice president of the Georgia-based multi-unit Mexican restaurant, La Parrilla, appreciates new technology.
"I think we need to rely more on technology when it comes to understanding our customer behavior," he says. "When we had two restaurants, it was relatively easier to make decisions based on intuition. Now it's different because our restaurants behave differently according to where they're located."