Text messaging on mobile phones got its start almost 30 years ago when UK engineer Niel Papworth used his personal computer to send a “Merry Christmas” text to his colleague’s phone. Now it’s one of the most widely used methods of communication because of how convenient it is. Incorporating this simple but effective method in your marketing can differentiate your business from your competitors.
Short messaging service (SMS), or more simply known as texting, is a great way to connect with your customers. Use it to offer customized promotions and discounts, send appointment or reservation reminders, gather feedback and provide customer service.
Check out these seven statistics to see why SMS marketing can help boost your small business.