Social media is a great tool to advertise your application. Don’t underestimate its ability to reach a plethora of people in your community.
Creating captivating social media posts won’t break the bank, so it can be pivotal for small and medium-sized restaurants that don’t have a big budget. Facebook, Twitter, Instagram, LinkedIn, and Yelp are the best platforms to look into and see if your brand could generate leads with them.
Keep in mind that all social media platforms are different so tailor your business and use a platform that matches. A Facebook post will not match the formatting in Twitter, so use the platforms that drive the most leads.
Consider posting a series of fun facts about the restaurant industry or include a behind-the-scenes look into your restaurant to show how fresh your food is.
For instance, Chipotle recently combined customer and digital engagement to more than double their revenue. They tapped into the next generation’s desire for fresh and real food and outperformed competitors in digital thought leadership. Knowing your audience will guide you to use certain platforms more than others. On these sites, advertise your business and attract attention.
Related: 6 ways to set your restaurant apart to attract great employees