When the pandemic began, you may have, like many restaurants, made the choice to begin offering takeout and delivery for the first time. But even after the pandemic is over, many of your customers will still want your new off-premise services. In fact, according to Technomic’s 2020 Delivery and Takeout Consumer Trend Report, 66% of consumers anticipate continuing to use curbside pickup after dine-in services resume.
This means you should continue fine tuning and promoting them—keep at it with push notifications, direct mail advertisements, social media promotions and more to ensure your customers know your off-premise services are still available. By continuing to invest in the service that got many restaurants through the pandemic, you will be able to thrive in the future.