Your culinary delights can be the best there is, but if your food is cold by the time your guest arrives, you run the risk of losing customer loyalty. When your customer places an order for a later pickup, it has to be ready by that time. In fact, as reported by Restaurant Dive “four out of 10 customers believe waiting longer than four minutes for pickup is too long, while 81 percent feel frustrated waiting 10 minutes or more.”
Managing order flow traffic can be a challenge as digital orders are placed with varying pickup or delivery times. That’s where the right kitchen technology comes in. There are several technology companies today that specialize in automated messaging and artificial intelligence technology to reduce curbside delivery time. With the right technology, you can hold the order in a queue and, based on the customer’s arrival time, fire it to the kitchen at the right time to have the food freshly prepared and ready to go.
Geofencing location technology can also help you correctly time guests’ orders. When they start pulling up to your restaurant, you can be notified to start gathering their order; you can even give them personalized directions on how to retrieve their order. According to Restaurant Dive, geofencing for pickups is fast becoming the go-to tech for restaurants because it can help reduce wait times and streamline the pickup process, especially when it comes to curbside pickup.