A. Ascertain why they like your program. To foster a deeper relationship with your customers, it’s important to know what’s driving them to regularly use your loyalty program. Among other things, that might include rewarding their loyalty after each visit. For example, when a reward is earned you can apply real-time promotions related to how they earned it right on your POS, automatically.
B. Basic is better. Offering a rewards program that is easy to understand and use may also encourage your customers to get on board with it and your brand.
Easy-to-understand approaches include:
- Frequency-based: earning credits based on the number of visits
- Items-based: earning credits based on the items they purchase
- Lottery-based: a sweepstakes-style plan that surprises your customers with a reward
- Points-based: earning points for every dollar (or a particular amount) they spend
- Smart rewards-based: historical data determines which customers receive a reward.
Whichever plan you choose, your customers will respond well if the program is intuitive and easy to grasp.
C. Choices, Choices, Choices. Similar to having options for the type of program they prefer, customers love choices, and that includes redemption options. They can choose between full redemption, partial redemption that includes giving change back to them, partial redemption with no change back, and partial redemption with a balance on their reward app. And making sure they can access your program with a mobile device is a smart idea, because your customers are increasingly online.