When people perform a Google search, the first thing they may see depends on the what they’re searching for. If it’s a product likely they’ll get a list of stores to visit. But if it’s something like “mice,” pictures and Wikipedia will get the top spots followed by a definition as well as a list of “people also ask” subjects (in this case the first one is “What do mice look for in a house”).
According to Keri Lindenmuth, marketing manager at web tech and design firm Kyle David Group, Google pulls the most relevant information from a high-ranking website to place in the Featured Snippets box.
If you want to land this coveted space in search results, she advised restaurants to “rework website content so that it showcases their menu, popular keywords, reviews, ratings, price range and location.”
Also, check with your website administrator to make sure you’ve included any special on-page markups required so Google can pull this snippet of information from your site. While it’s still up to the Google algorithm to choose which website wins this coveted real estate, ensuring your site has clear, up-to-date information relevant to the query and the proper markups will at least get you in the running.
“Then, next time someone searches ‘restaurants in Cleveland,’ ‘inexpensive places to eat in Philly,’ or simply ‘Italian food,’ restaurants in those areas may be able to see their information above the search results,” she said.
Related: How to Edit Your Restaurant's Menu in Google My Business