When you fully reopen your restaurant, one challenge you could face is re-engaging your customers. Whether activating your existing loyal fan base or working to build a new one, consider using a loyalty and marketing platform to create and deliver meaningful guest experiences that are enriched and continuously informed by data. The best platforms:
- Enable you to collect and aggregate all of your guest data
- Create customer segments to run targeted, personalized promotions
- Market to your customers using text, email or direct mail
- Track your customer behaviors and revenue to optimize your marketing spend
To re-engage customers and build momentum, it will be important to move beyond generic loyalty programs to create 1:1 engagements that drive repeat visits (even if it’s just for takeout), higher spend and more profit for your business.
In addition to these tools, consider making the most of online and social media platforms to keep your customers informed on news you want to share, such as opening dates, new menus and promotions.