POS-based loyalty programs provide a treasure trove of data on each customer. Using that data, you can create customized promotions a customer can’t resist. For example, a restaurant owner can see how much a guest spends on desserts or appetizers. When a new offering is added to your menu, you could offer those patrons a special promotion to earn more points with their dessert purchase.
By growing your loyalty program, you can make your relationships with a larger group of customers more concrete and longer lasting. The key is to make sure your program is easy and offers value to customers.