According to Technomic’s October 2020 Ordering Online for Delivery report, consumers placed 9% of restaurant orders by phone or online in Q1 2020. By the second quarter of 2020, that number had reached a whopping 33%, with mobile and online orders for carryout alone increasing by 286%.
What’s more, according to Technomic’s July 2020 Delivery & Takeout report, many consumers say they intend to maintain or increase their off-premise services even as dine-in service becomes more widely available—with 42% of consumers saying they’ll likely use online ordering via mobile device.
While safety plays a part, convenience is a key factor driving online orders for off-premise dining: Twenty percent of consumers say they’re increasing their digital orders because there are more options and that increases convenience.
Technologies that support restaurants’ digital transformation strategies should ensure that each customer’s experience—in every channel—is as seamless as possible. That will help encourage customers to keep coming back.
So it can be helpful to choose a technology partner that can simplify restaurant operations from end to end. That includes enabling the ultimate brand consistency, removing friction across POS systems, kiosks and digital and third-party ordering platforms. And consumers benefit from the convenience that enables, and the customized, seamless experiences the technology delivers.