If you want data to make a real difference in your restaurant, don’t focus solely on the math. You’ll get far more applicable insights by trying to decipher the trends that are driving the numbers.
Take per-person average (PPA) as an example. Knowing your PPA is $18 doesn’t tell you much, but digging deeper into the data could reveal that guests with a $14 PPA have the optimal frequency. If you discover that most of your new customers are actually spending $17, that means they’re less likely to become frequent guests.
Highlighting popular menu items is another example. Your signature dish may be the top-seller on your menu, but if it’s not the dish that’s bringing customers back for repeat visits, it may not really be your “most popular” item. Look into what returning customers are ordering and if there’s a particular dish they order each time.