Even though customers understand the strain on restaurants during the pandemic, their demands for convenience have only increased.
Now customers expect to be able to order and pay for their food through any channel they have. And that’s now quite a few, including in-person in the restaurant, on their mobile devices, from their home and work computers and via drive-thru. Regardless of which channel they choose, they will expect the same service in each one. And every ordering and payment channel relies on technology to provide a user-friendly and frictionless experience. That goes for orders placed through third-party delivery companies, too.
And in many restaurants, technology streamlines order production and the pick-up process with useful tools like digital signage and geo-fencing.
As customers arrive, digital signage makes it easy for them to pick up orders when they can clearly see their names, order status and indicators for where to go. It’s also helpful for third-party delivery drivers who need real-time order status.
Before they even arrive, geo-fencing sends digital beacons that creates a digital “fence” around restaurants. So when customers (and delivery drivers) get close, restaurant staff gets an alert to start or complete an order and give customers digital updates.
Technology can also help restaurants with other aspects of their operations, like scheduling shifts and managing inventory.
Ideally, these technologies will be seamlessly linked and tied in with a technology-driven loyalty program and a robust data-analysis operation. These, in turn, provide insights for marketing and operations that together lay the groundwork for creating great guest experiences.