There are several social media management software tools that can help you manage your campaigns. They can help you increase productivity in the four key areas of social media campaigns: content creation, content sharing, social media management and social media analytics.
One very important tool that you should decide on first is the social media calendar, as it will help you stay organized. Outlining your content and the timing of your posts on different channels is very important in running a successful social media campaign—it's how you know what needs to be done at any given stage of your campaign, because timing is everything on social media.
Scheduling apps are also useful tools; they allow you to upload your images, captions and hashtags—and then schedule the post. This makes it easy for busy restaurant owners who may not have time or the dedicated social media marketing staff who can post throughout the day. Using the apps, you can even choose the time for posting that gives you best engagement. Many social media scheduling tools allow access for multiple users or accounts, plus an insights tab so you can see your best performing posts, too.