Make good use of your restaurant website. You've already got a great tool to market your mobile ordering app: your website's home page. Use it to place a promotional banner at the top and incorporate pop-up offers for customers when they download your app in their app store. Make sure your ads stay on brand, which may give you the opportunity to fine tune as well.
Make a blog post. If your restaurant has a blog, you've got a great opportunity to connect more with your customers. And it's a free and easy way for your to advertise your mobile ordering app. Make sure to keep it simple and enticing—and mention the benefits of using it.
Facebook is still number one. With an average of 2.23 billion users, Facebook remains a popular and effective platform for advertising. One of the largest advantages Facebook offers is that it supports all types of content, including text, pictures and videos. Another thing to keep in mind is that 94% of Facebook users check their feeds using their mobile devices—so whatever form your ads take, make sure they work with mobile devices.
Whatsapp isn't just for friends and family. Thousands of businesses advertise on Whatsapp for good reason—like Burger & Relish in Accra, Ghana, who uses it to advertise to 6,000 followers. With over two billion users, it's growing in popularity around the world and provides a powerful way to reach your customers.
YouTube is a great way to showcase a demo of your app. When you're ready to reveal your mobile ordering app, YouTube, with its 1.9 billion users, is a great way to do it. And it could be the perfect teaser to use in your restaurant’s marketing campaign.
Instagram is the go-to for fast and effective reach. They say a picture is worth a thousand words for a reason—and that's never been more true (since the invention of smartphones, the average adult's attention span has dropped from 12 seconds to eight, making it shorter than that of a goldfish). So, posting a well-branded, enticing photo of your mobile ordering app will be key.
Related: How well do you know Generation Z consumers, the segment set to spend $143 billion this year? Here's what makes them tick.