With a nearly five-star rating in both the Play Store and the App Store, Chicago’s Roots Pizza offers a mobile restaurant app experience that customers seem to love. Technology was always a priority for Scott Weiner, multi-site operator and co-owner of the Fifty/50 Restaurant Group, who focused on using digital channels to connect with customers where they want to be.
Part of Scott’s initial philosophy behind opening Roots Pizza was to invest in long-term infrastructure that would support his early premonition that consumer preferences would continue shifting towards a more technologically driven, mobile-oriented dining experience.
Out of his more than 20 different restaurant concepts throughout Chicago, one concept that remained open for business amidst the pandemic is Roots Pizza, a self-made, multi-unit, neighborhood staple. But with everything going on, how were they able to maintain business continuity when other restaurants were being forced to shutter their restaurants or consider alternative operating models?
It all came down to their technology: Roots Pizza was structurally built to successfully cater to online ordering, ATO (assemble-to-order) and delivery. Here’s how: