Let’s be honest — happy hours are a win-win for customers and your business.
For guests, they serve as an affordable opportunity to unwind with friends and coworkers after a long day. For restaurant owners, happy hours are a profitable way to attract new patrons, test new recipes and fill empty seats during typically slower times.
A 2018 Nielsen study found that happy hour accounts for 60.5% of average weekly sales within the restaurant industry. What’s more, the average happy hour check comes out to $68.99. That’s $8 more than the average check during other parts of the day.
So what’s stopping you from increasing business and your bottom line by implementing a happy hour at your restaurant? Here are five reasons why hosting a happy hour will leave you and your customers saying “cheers!”