Younger generations recognize technology as a key component of the contactless on-premises dining experience, while older generations typically just expect good old-fashioned food, atmosphere and service.
Consumers 45 years and older enjoy timeless table service where the waitstaff is there to facilitate each stage of the dining experience. A recent survey conducted by QSR magazine revealed that 69 percent of boomers and 67 percent of Gen Xers favor in-person service—preferences that will remain even after the pandemic.
Conversely, the same survey echoed millennials’ and Gen Z’s proclivity to want technology to play a larger role: 43 percent of millennials and 55 percent of Gen Zers want to use at-table tablets or their mobile devices to not only place orders but to make payments as well.
There are similarities in what all generations want when dining on premises, though. Offering customizable meals, catering to those with food sensitivities and creating a well-balanced menu that appeals to organic, health-focused diners are a few ways to make everyone happy.
Flexibility is the key to giving each generation the dining experience they want
Different generations have different preferences and expectations. The best thing restaurants can do, especially once restrictions ease up and customers head back to restaurants in droves, is to stay flexible and offer exceptional customer service.
Continue to offer in-person service with a smile (while adhering to safety regulations), but enable a digital experience for those that want it. Offer intuitive online ordering, but get creative with how you deliver. Round that off with an engaging online presence for a thrilling dining experience for all ages. Bon appetite!