To differentiate while driving off-premise business, Flagler Tavern started selling creatively packaged items from the bar, which customers could add-on to food orders. “We started selling mimosa kits, margarita kits and bottles of wine or whiskey,” Deborah said. “We’re making these specials to intrigue people and get them to come in.”
They added other items to their menu, too, including hand sanitizer, toilet paper and other essentials, plus family style meals.“It’s a challenge, with everything changing so quickly and often, to be able to forecast the volume of food you’ll use or what’s your hot seller,” Deborah said. “Working off of NCR Pulse, we’re seeing how every day has been different.”
They made it easy for customers to order everything—food, add-on kits and essentials—through their online ordering website, powered by NCR Aloha Online Ordering. And they ramped up their email marketing program to include a weekly email blast to keep customers informed on their new offers.