Domino’s 17-second order task was the start of Domino’s rise to tech stardom. It’s now the world’s largest pizza company, but as a tech company, Domino’s is so dedicated to tech excellence that they built what they call the Innovation Garage, where they've tested and signed off on many of the innovations already mentioned.
The Innovation Garage is just one sign that Domino’s refuses to rest on its continually successful laurels. Domino’s CTO Kelly Garcia says the company’s commitment to digital innovation is fueled by a desire to “fight complacency.” The company does that by focusing on digital innovation in an increasingly saturated restaurant space.
The National Restaurant Association’s 2020 report revealed that an increased focus on digital innovation and the implementation of technological advancements will help players in the competitive space stay ahead of an $899 billion-dollar—and growing—restaurant industry.
And in a press release, Hudson Riehle, a senior VP at the National Restaurant Association, said in early 2020 that he expected to see growth in “off-premises options, technology that streamlines operations, and more restaurants that are talking about their increased sustainable and eco-friendly practices.” He couldn’t have been more correct.
So, moving forward, innovations and technology to optimize both front- and back-end operations, sustainable practices, and off-premises options like contactless pickup and delivery, are front and center for restaurant success.