During shutdowns, restaurants had to become more resilient, flexible and creative. Many found themselves caught in a constant tug-of-war between managing business and keeping staff and customers healthy.
Restaurateurs around the globe had to pivot quickly to open their businesses, even if their dining rooms were closed. Many new operational models were implemented at all kinds of restaurants, from creating makeshift drive-thrus and implementing more outdoor seating to leveraging third-party delivery apps. One of the most successful and widespread methods of offering safer restaurant experiences was curbside pickup. It allowed customers to get their favorite food without having to dine in or enter the restaurant. And it helped restaurants build a more robust system for contactless pickup.
There are many ways for restaurants to implement curbside: simple call-in orders, online orders through the restaurant’s website, mobile apps, orders through third-party delivery apps like Uber Eats and DoorDash and more. Some restaurants even implemented curbside ordering and pickup, too, leveraging mobile and contactless payment methods to enable guests to pay for orders from their cars.
Offering curbside pickup has become a new standard for restaurants across the industry, and this trend shows no sign of abating.
Here are five ways curbside pickup can increase your restaurant’s margin.