Use your free social media platforms to let your customers know that you have contactless food delivery. It’s a great way to promote your restaurant’s safety, generate business and promote your brand. For example, Yum China –– which operates nearly 9,000 Pizza Hut, KFC and other restaurants in the world's second-largest economy –– used short, informational videos to promote safe contactless delivery options on social media platforms WeChat and Weibo.
Speaking of promoting your brand, contactless food delivery presents a lot of new opportunities to do it. It’s actually an interesting paradox—while your customers are being forced inside, the massive uptick in delivery is forcing your brand to go outside.
So, while promoting your brand before mainly came down to the dine-in experience, your website and social media platforms, now the whole community is kind of your branding oyster. From packaging and menu changes to new touches like adding personal notes, you have ample new opportunities to promote your brand. And the creative thinking you use to generate new ideas may prompt you to retool it. Get more food delivery branding advise from Grubhub.