The emphasis used to be on leveraging data to let operators know when diners came in, what they ordered, how long they stayed and more. But now, with such a large increase in off-premise services, restaurant operators are reconsidering how to use their customer data—and what information they’re collecting.
So, during this time, knowing what your customers typically order on Friday nights or for weekday lunches gives you the opportunity to tailor menus and offers that are specific to each customer. Rather than promoting, for instance, a happy hour from 5 to 7 p.m. on weeknights, you can send offers to boost more weekly dinner orders.
For example, sending a coupon mid-day on Friday for a free dessert with a family meal bundle or a free appetizer with the purchase of two entrees, can be a great way to build customer loyalty. When you demonstrate that you know and want to cater to individual consumers’ needs, you can create a personal experience that enhances a customer’s perception of your brand.