Restaurants are serving people who are more digitally enabled than ever before. So customers expect digital food ordering choices and on-demand options, compelling incentives and services that cater to their lifestyle.
As a result, we are seeing restaurants trying to reclaim their own unique customer base, engaging them on a personal level and appealing to that core demographic of customers who represent their highest value audience.
Loyalty is a great way to do this because it gives the restaurant the ability to identify those customers and communicate with them directly, in a way that makes them feel appreciated and special. They can re-establish a direct connection through communication channels and learn what will keep them coming back—instead of going to a competitor.
Kate Atty, VP of Marketing, Clutch
Kate Atty is a versatile marketer, highly adept at creating and implementing strategies for startup, growth stage and developed companies. As VP of Marketing at Clutch, she oversees all marketing functions including content strategy, brand management, messaging, paid search, PR, sponsorships, and partnership strategy. Prior to Clutch, she was the fourth employee at a Chicago-based mobile messaging startup, leading the marketing effort pre-funding through to acquisition. Outside of work, she enjoys international travel and backpacking, and considers herself an aspiring minimalist.