By now you can see that a lot goes into effective email marketing, and the good news is you (and your marketing team) don't have to go it alone or figure out how to implement email marketing software without help. Email service providers offer platforms and tools to support as much of your email marketing endeavors as you'd like. Your restaurant technology provider might also offer guest engagement platforms, too. For example, NCR’s restaurant solutions offer a consumer engagement platform that makes it easy to reach and engage guests via email and mobile.
From helping you create email lists to fully managing your campaign, various providers can help you add email to your marketing plan in a way that makes sense for your restaurant business. But deciding which services you need, and which provider is right for you, takes careful consideration.
Some of the largest email service providers include MailChimp, Constant Contact, SendinBlue, Drip and GetResponse, but there are hundreds of smaller ones to choose from, too. To browse what some of the top providers offer, read 7 Best Email Marketing Services for Small Business (2020).
And no matter the service provider, they should offer the following basic capabilities:
- Automated email
- Email template creation or pre-made templates
- Maintenance of email subscriber lists
- Analytics to measure click through-rates and other insights
With the right strategy, email marketing campaigns can help your restaurant drive additional business and keep your guests informed. Don’t be afraid to get creative and let your personality shine—you’ll want to stand out in the inbox and remind guests of the experience that’s waiting for them at your restaurant.