Restaurants have always been an integral part of any local community — food is a key ingredient to creating community, after all. As our society continues to grapple with the major shocks of 2020, consumers are increasingly basing buying decisions on a business’s values.
In 2021, it was more important than ever for restaurants to be visible in the community, clearly communicating what they stand for. Impact-based buying will only grow in importance as customers continue to advocate for social justice, champion sustainability improvements and seek to support local businesses.
The past year, 2021, had no shortage of exciting changes in store for the restaurant industry. Adaptability continues to be the most important quality for a local restaurant to possess. We saw restaurant operators embrace and solidify their contactless delivery channels, expand their menus, diversify their service offerings, automate their kitchens and redirect their focus to the local community. In 2022, we expect a lot of these top restaurant trends to persist, and hope that customers will continue to dine out at restaurants.