Businesses can study the advances in real-time technology and use it to better serve their customers. It can even be used to improve marketing efficiency and customer support, for example.
Adding real-time service to your business doesn’t have to involve massive upfront costs. SaaS brands like OptimoRoute have paved the way for practical real-time applications for any business. Their product enables brands to automate route planning, offer real-time order tracking and even collect data for insights into how to improve.
Real-time data integration helps businesses keep things running smoothly. Hotel booking sites use this to avoid multiple bookings of the same room, for example. ATMs also use real-time data integration: when you make a cash withdrawal, your bank account immediately reflects the change in the balance.
Real-time marketing is a relatively new concept but is highly relevant to brands that want to stay on the cutting edge and engage their customers more efficiently. As Ashley Brucker-Stepien with Webflow writes, “Real time marketing is the process of monitoring consumer responses to marketing messaging and materials ... and then adapting in real time.” This lets businesses optimize marketing efforts “on the fly” to how their audience is responding at that very moment.
Offering real-time support brings customers and businesses closer together. Giving customers confidence that they can have their questions answered and receive assistance with issues immediately provides an unmatched level of trust and loyalty. Real-time support reduces churn, and “once you build trust with your customers by showing them your face (sometimes even literally!), 82% of them are more likely to stay with your business and recommend it to others as well.”
Related: Delivering personalized experiences in a digital-first world