The latest generation of consumers is already shaping cultures and the economy. Companies would do well to learn what makes them buy in to brands. Reaching them is crucial for businesses to succeed. Download our whitepaper to see what it takes to win over Gen Z.
As of 2020, Gen Z enjoyed a collective spending power of $143 billion in the U.S. alone—and that number is growing as more of them enter the workforce and become full-fledged consumers. Connecting with this digitally savvy, value-driven generation comes with far-reaching benefits, but it requires a deeper understanding of what makes Gen Zers tick.
Download Gen Z, the big picture and discover:
What does it take to connect to this growing economic powerhouse?