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Struggling New Jersey restaurants get creative to keep business going

Published April 13, 2020

As restaurants around the world continue to take a serious COVID-19 related hit, many of them have been finding ways to cope by offering curbside pick up and deliveries. And some are also upping their creative game, like a group of restaurants in New Jersey., a USA Today online affiliate reported, Laylow, a popular cocktail lounge in Ashbury is offering virtual cocktail classes to connect with their regulars. 

“We wanted to do something else to keep our community entertained, beyond our new takeout/delivery program,” said Pasquale Pipi, creative partner at Culture Collective, the hospitality group behind Laylow. “We asked ourselves, what can we do to benefit our team?” 

So they decided to start offering virtual cocktail classes called “Quarantine Sessions.” Pipi and the group’s beverage manager host the classes through Zoom (the online video conferencing so many are embracing now).  

Other New Jersey restaurants are starting a kit-making movement of sorts. If residents want a bloody mary they can get a kit from Project Pub or if they have a hankering for a baked good, they can call Tasty Cheesecakes and order a cannoli kit. Families needing a twist on dinner that’s interactive? They can grab a taco kit from Bubbakoo’s Burritos. 

While the industry is certainly struggling, many restaurants are showing the world their resilience. 

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