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Retailers step up to help even as they hurt

Published April 7, 2020

As major retailers around the world are closing stores and making tough choices about laying off employees, it’s still too early to know exactly how much of a hit they’ll take from the coronavirus pandemic. Still, many retailers are stepping up to help.

As reported by Retail Profit there’s an impressive list of retailers doing good things.

Audible, the world’s largest producer of downloadable audio books, is giving parents a boost by helping them keep their children entertained with free kids audiobooks.

Thrive, a career wellness company that helps people during different phases of their career, announced that they are providing free services to help people who have been laid off find new jobs.

Nike is putting its famous “Just Do It” slogan into action with an ad that’s pushing the importance of social distancing, rather than their product with an ad that reads, "If you ever dreamed of playing for millions around the world, now is your chance."

Zara, a Spanish clothing retailer, is making scrubs for Spain’s health care workers who are working tirelessly to help those affected by the coronavirus.

Summersault, a new swimwear company, is taking on the effects of isolation due to social distancing by launching an “emotional support hotline” via their customer service channels.


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