Prior to the pandemic, we relied on digital channels to stay connected with friends, family and colleagues. To pay our bills, order food and shop. To watch movies and listen to music. But despite this fluency in all things digital, the coronavirus has forced many of us to use digital in ever expanding (and sometimes unfamiliar) ways.
Kids went from learning in a classroom to a self-guided digital learning curriculum. Organizations shifted to accommodate a home-based workforce using real-time, digital collaboration tools. Telemedicine technologies have become instrumental in receiving medical care from the socially safe distance of our own homes. Food delivery platforms like Uber Eats and Postmates have become the lifeblood of restaurants. Roadie, Shipt, Instacart and others have provided a way for retailers to deliver essentials to our doors. And people are turning to digital banking channels to manage their money.
As digital experiences become the new normal, they’ll enhance some of the basic aspects of our lives. And as those norms give way to innovations, we’ll see ever new ways of doing business, and new opportunities for brands, products and services to lead with digital experiences—creating a digital-first mindset that will shape our lives.