Gen Z is values-driven. What this means is that they want their work to give them a sense of purpose beyond their paycheck. Businesses that are socially and environmentally conscious will align with Gen Z and be more likely to foster meaningfulness in young employees.
Diversity is key for Gen Z in the workplace. According to research by Deloitte, “To attract Gen Z, employers must be ready to adopt a speed of evolution that matches the external environment. That means developing robust training and leadership programs, with a real and tangible focus on diversity.” In layman's terms, as generational values shift, businesses need to adopt those same values in a meaningful way. What's more, “77% [of Gen Zers] say that a company's level of diversity affects their decision to work there,” so businesses need to make it a priority.
Gen Z also pays attention to sustainable business practices and wants to work for brands that are environmentally friendly. Ninety-three percent of Gen Z thinks that businesses are responsible for being proactive in reversing environmental damage, and they want to see the results. As Isabel LoDuca, co-founder and COO at Voyagers, writes for GreenBiz, “From developing company-wide environmental policies to making smart climate-related investments, Gen Z wants to see actionable plans and measurable progress.”
Making company values crystal clear and demonstrating that efforts are being made to back them up are the best ways for businesses to resonate with potential Gen Z employees and keep them for the long run.