Digital storefronts aren’t reserved for million-dollar chains. Options like localized marketplaces and DoorDash Storefront offer SMB-friendly versions of the examples above.
For retail, localized marketplaces, like Cinch Market and Member Marketplaces Inc., offer expanded e-commerce efforts to small businesses. Localized marketplaces also offer a handful of advantages to consumers by offering the “shop small” experience while providing one central checkout and delivery options.
The rise in marketplace success isn’t coincidence. According to Digital Commerce 360, 93 percent of e-commerce consumers have turned to a marketplace to get their shopping done. As a result, 36 percent of retailers “adjusted their marketplace strategy as a result of COVID-19.”
For smaller restaurants, an online presence has been key to survival during the pandemic and, presumably, will be long after.