Imagine this: It’s holiday shopping season, 2027. You hop in your car and say “start” and cheer as the car, recognizing your voice, springs to life. You arrive at the mall, and the store’s camera software is already familiar with your face as you enter, the interactive signage displaying appealing promotions based on your shopping history. When you’re ready to check out, there’s no fumbling with receipts or remembering PIN numbers—your fingerprint is all you need to complete the purchase.
No, it’s not science fiction. This is all made possible through the use of biometric technology.
Biometric technology, put simply, is the use of a person’s unique physical traits—voice, face, fingerprints, etc.—to identify them. It’s gaining traction due to the convenience and frictionless potential it delivers in our day-to-day lives.
There’s potential and real growth in biometric adoption within retail and hospitality, too. From contactless payments to greater security, much of this technology is already established, while some will need time before it makes sense for retailers, practically and commercially.
But biometrics aren’t exactly new and we will start seeing them used more and more. Why? This technology has been making waves as the pandemic causes businesses to fundamentally rethink the customer experience.