4. Shared services and transactions – Enterprise platforms separate the UI/UX from the underlying operational services. And this is where the real value comes in. It's a complement to “test and deploy,” that makes it much more agile, since you can make changes to a consumer flow or experience without having to touch the underlying logic of the transaction. Now your designers and UI engineers can focus on what they do best and leave the transaction processing development to a different team, enabling the two to be much more independent and agile.
Equally important is the ability to share services across ALL channels – optimizing and reusing these services drastically cuts development and test time. Instead of separate balance services being developed for ATM, mobile, online and call center, for example, each with their own style, now a single balance transaction is created as a shared service and the UI/UX is developed as a layer above, depending on the channel’s needs. This means a much more cohesive, consistent customer journey across all channels.
5. Freedom from the switch – Liberating the ATM from the restricted transaction set of the switch really lets it join the digital party. The switch does a vital job and is still the main route for customer authentication and most cash and valuable media transactions. But with a digital-first enterprise ATM platform, you can expand the transaction set to include other core system-based transactions that are already consumed by branch and digital channels.
This can also include third-party transactions, making open banking a reality. Some examples we’ve seen include bill payment, gold purchases, charity donations, mortgage payments and family-linked accounts that enable parents and grandparents to see and contribute to their children’s accounts via the ATM.
Related: Are your ATMs next-gen ready? This white paper explores the architecture you need to transform your ATM channel into a digital channel that’s as agile as you want it to be.
And that’s just scratching the surface of what enterprise ATM software can do. For example, enterprise software gives you greater marketing and branding opportunities. You can go beyond your core cash operations using open APIs to expand the transaction set. Or use more sophisticated personalization tools or provide new services, such as integrating an appointment booking tool right at the ATM.
Imagine someone who’s not yet a customer walks up to use your ATM to get cash. In their user flow, they see a button encouraging them to book an appointment to talk to you or learn more about money management tools or other resources. That's a real competitive advantage. And you can link directly to third-party partners to offer more niche products without having to spend the time and money to develop your own, bespoke solutions.
What’s clear is that adding an enterprise layer to the ATM channel vastly expands the capabilities of your ATM network. Enterprise ATM applications can transform your self-service channel into a truly digital network with the power of physical fulfilment, giving your financial brand the agility to go even further to meet the needs of your customers while maximizing cross-selling and your customer experience.