In the blink of an eye, many consumers had to change their routines and environments—and for some, that has meant changing the way they bank, transact and move money.
For banks and credit unions, this means you have consumers and businesses who have never used digital banking figuring out how to sign on and interact—learning as they go.
You also have experienced users who rarely set foot in a branch anyway, and continually embrace new digital tools to manage their financial lives.
Either way, you likely didn’t have the chance to prepare your users for this new normal. But you can still respond. Now is the time to communicate how you can help customers of all experience levels adjust during these uncertain times, and reassure them that your vital banking services are still there for them.
In an interview with The Financial Brand, one marketing expert suggests asking yourself, “How can I make a difference to my customers?” Below, we offer some tips to help.