Before drive-thru became banking customers’ go-to choice in the U.S., visiting local FIs was often diﬃcult to ﬁt into their daily schedules. Back in the 1950s, a complex structure of bankers, tellers, ﬁnanciers and filing systems made in-branch experiences hectic. And, because banking services were in such demand (with lengthy transactions times) lines sometimes spilled out onto the street.
Take a look at what a typical U.S. branch looked like in the 1950s.
So, the banking complexity meant customers had to take hours out of their day to prepare their ﬁnancial information, travel to the bank, wait in long lines and speak with an individual teller. And, customers with simple transactions (such as cashing a check) were ushered into the same lines as customers who needed help with more complicated transactions, like mortgages or business loans.
Understandably, the old banking system wasn’t sustainable as consumers began demanding faster and more eﬃcient services to ﬁt their higher-paced lifestyles. So, there was a growing urgency for faster, more convenient banking services that reduced headaches and saved time, and thankfully drive-thru service entered the picture.
Today, with ATMs and technology that makes banking online possible, consumers now rarely see the inside of their local branch. Except for more complex services, such as applying for a loan or managing a retirement savings account, customers can complete any transaction from the comfort of their vehicles or their homes.