New realities shaped by the pandemic have resulted in consumers adopting new behaviors and preferences, which has a direct implication for banking in a post-COVID world.
Here’s an example: It’s 5 p.m. on a weekday and you’re starting to think about what to eat for dinner. But the idea of stopping at the grocery store doesn’t sound appealing—especially given the potential risks associated with in-person shopping. So, what do you do?
If you’re like an increasing number of consumers around the world, you use a digital channel to ‘order ahead’ whether from a grocer or a restaurant.
This shift to the convenience of order-ahead and digital is opening the door for shoppers to try new brands and businesses for their common purchases. It’s creating not just an opportunity to attract new customers, but also increases the chance of retaining existing customers, too.
Related: Digital first or customer first? The future of brick-and-mortar is both