GM Spotlight: Terry Duffy, General Manager for NCR’s Software and Professional Services business, discusses what digital-first means and how FIs are embracing it.
Digital-first. It’s a term that’s been gaining traction for years and now it’s everywhere. But what is it? While it may not be intuitive, digital-first is actually pretty simple. When it comes to, for example, making a payment, digital first means consumers can do it using a digital device—whether that’s using a smartphone, tablet or a computer. And digital first is now at the heart of banking.
Banking has been around for centuries, but for the last 70 or so years technology has played an increasing role in running the bank. Today we’re seeing FIs using technology as a catalyst to transform the institution—whether it’s enabling new business models, offering new products, simplifying the ecosystem or delivering greater experiences to consumers and the staff that serve them.
As consumers increasingly “think” with their smartphones first the banking sector needs to think this way, too. FIs must ensure that their technology reflects the experience consumers get on their phone or table—simple, intuitive, efficient and sometimes even fun. Digital first is at the heart of the strategy to deliver exceptional experiences that seamlessly bridge all channels providing a common, smartphone or tablet-led, experience.