Demand for digital-first experiences continues to rise, and many banks and credit unions recognize the need for laser-focus in order to differentiate their digital presence and compete.
A recent NCR study found that 85% of financial institutions surveyed believe it is important or critical to have a differentiated digital solution compared to their competitors. One survey respondent said, “Being able to present the right tools at the right times in the right ways for our consumers is not only great customer service, but it's the only way banks are going to remain relevant with future generations.”
Yet, just under half of banks and credit unions believe they offer a differentiated solution compared to their peers.
So, how do we solve for the personalization gap? How do financial institutions go beyond the basics to tailor their experience and customize content to differentiate their digital presence?
Related: See how AI can help you foster the human touch.
Listen to the NCR and Financial Brand webinar recording for strategies for driving differentiated experiences through personalization including:
- Step one: identify the challenges you are trying to solve
- Step two: identify the data sources that will inform your challenges
- Step three: evaluate your data
- Step four: determine how to reach and influence your users